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Customer Communication for Tourism Services – A Universal Design Approach

Name: Customer Communication for Tourism Services – A Universal Design Approach

Identifier: Not available

Issuing Organisation: CEN

Country: European

Language: English

Organization website (opens in new window):

Link to standard (opens in new window): http://not available/

Availability: Available to Purchase

Type: Standard

Issue Year: Under development

Forward Review Date: Not known

Fields: Communication and Information  Travel, Transport, and Mobility 

Intended Audiences: Older People, Third (Voluntary) Sector Bodies, Private Sector Bodies, Professional and Trade Bodies, and Governmental and Public Sector Bodies


Tourism services including services across many sectors. This proposed standard proposes to define requirements for those service providers in relation to all aspects of communication including written, verbal, digital and web-based . This standard can be used by travel agents, accommodation, restaurants, tour operators etc to ensure a more accessible and usable service by the widest range of users . It also benefits the service providers with the potential to increase sales and improve service. Older persons and people with disabilities are important user and consumer groups. Currently, their needs are not being adequately addressed when standards are made or revised. Standards that take into account the needs of these users will have much greater market relevance and help to make products and services more accessible and usable for ALL.

Relevance to Active and Healthy Ageing: High

Older Person Specific: No

Usage / Adoption status: Not known


This project of CEN/TC 329 has just started. It has the aim of assuring that the communication of tourism services is provided following a Design for All approach.

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